[9-HI™ Dictionary] Serviceable Obtainable Market (SOM)
A portion of the Serviceable Available Market (SAM), a subset of the total market from which business could be realistically gained. The SOM is also referred to as the Target Market.
A portion of the Serviceable Available Market (SAM), a subset of the total market from which business could be realistically gained. The SOM is also referred to as the Target Market.